When someone comes to the photo lab for a portrait, that person usually feels uncomfortable (like going to the dentist). Your attitude can help make the person feel relaxed. The secret to your success in putting the subject at ease is to convey a genuine and sincere attitude. Let the person know by your words and actions that you plan to do your best to produce a portrait that anyone would be proud to display.

Your attitude will leave a lasting impression on the subject and set the tone for the portrait setting. Greet the customer warmly, with a smile on your face as well as in your voice.

You, as the portrait photographer, should make it your business to know something about the subject. What is his job? Where does she work? How long has he been on board? What was her last duty station, and so on? The more you know about your subjects, the easier it is to work with them. Train yourself to gather a quick impression of the subject's intellect, taste, and aspirations. Talk to each of them and gather information regarding their special interests.

Conversation sooner or later strikes a responsive chord and the subject's face comes to life and gives you that natural expression so necessary to the finished portrait. Since the success of the portrait depends greatly on a natural expression, your task is to create a friendly situation whereby the subject feels he has an equal part. The making of a good portrait depends on cooperation. Do not rush a sitting and avoid getting flustered. You must always control the situation.

Invite your subject into the studio in a casual way. Have a bright light on, usually the main or modeling light. This way the shock of turning on a bright light in a dark studio is avoided. Ask the subject to be seated; a motion with your hand may be enough. A person who is treated in a friendly yet respectful manner, and kept in casual conversation, usually strikes a natural pose better than one who is not. If this fails, you must skillfully direct the subject. At times you may have to touch the subject to adjust a hat, sleeve, necktie, coat, and so on. Before touching the subject, explain to the person what action you are about to take.

Talk to your subject and direct movements, from in front of the camera, within the circle of light. It is disturbing for the subject to hear a voice from a dark void trying to direct his or her movements.

Posing is the most unpredictable part of a portrait session. The subject is at a mental disadvantage because he has to follow your directions. This requires subtle handling on your part and an understanding of human behavior.