MAKEUP - The process of arranging pictures, headlines and news stories in a page layout to obtain maximum effectiveness.

MASTHEAD - A statement in a newspaper that gives the reader information about the publication, such as the name of the publisher, frequency of publication, names of staff members, and the addresses or telephone numbers of either the editorial office or publisher (or both).

MEDIA - Plural form of the word medium; a term used to identify all ways and means of communicating news, information and entertainment to a relatively large audience.

MEDIA INFORMATION KIT - A folder that contains useful background information on a ship or station or a particular news event.

MEDIUM CLOSE-UP (MCU) - In television and still photography, a shot that normally includes the head and shoulders of the talent or subject.

MEDIUM LONG SHOT (MLS) - In television and still photography, a shot between the longshot (LS) and extreme long shot (ELM).

MICROPHONE, BIDIRECTIONAL - A microphone with a bidirectional polar pattern, allowing it to pickup sound in two directions.

MICROPHONE, BOOM - A unidirectional microphone attached to a hand-held pole, allowing the microphone to remain outside of camera range.

MICROPHONE, CONTACT - See MICROPHONE, HIDDEN.

MICROPHONE, DESK - A stationary microphone used primarily when the talent is working from behind a desk or lectern.

MICROPHONE, HAND - A unidirectional microphone normally used during ENG shooting assignments and audience participation programs.

MICROPHONE, HANGING - A stationary microphone used when a boom microphone is impractical because of lack of space or when a large set will not permit rapid boom movement. The hanging microphone is hung from the ceiling or overhead by its cable, placing it out of normal camera range.

MICROPHONE, HIDDEN - A stationary microphone often used to record the sound of an object to which it is in direct contact.

MICROPHONE, LAVALIERE - A small unidirectional microphone used by the talent and normally clipped or taped to an article of clothing.

MICROPHONE, LAVALIERE (DUAL REDUN-DANCY) - Two lavaliere microphones attached to the same clip. One microphone is live; the other serves as an emergency backup in case the primary microphone fails.

MICROPHONE, OMNIDIRECTIONAL - A microphone with an omnidirectional polar pattern, allowing it to pick up sound in a 360-degree radius.

MICROPHONE, STAND - A stationary microphone used when the sound source is immobile and the microphone may be seen on camera.

MICROPHONE, UNIDIRECTIONAL - A microphone with a unidirectional polar pattern, allowing it to pick up sound from only one direction

MICROPHONE, WIRELESS - A standard lavaliere microphone connected to a battery-powered radio transmitter that relays a radio signal to a receiver in the audio control room. Used in productions where cable-free operations are desired.

MORE - A direction typed at the end of a page of copy to indicate that the story does not end there - more is coming.

MOTOR DRIVE - A mechanical device used with a 35mm single-lens reflex (SLR) camera that fires the shutter and advances the film for a preset number of exposures.

MUSIC BACKGROUND - In radio, music that helps set the mood of a radio program and increases audience appeal.

MUSIC, BRIDGE - In radio, music that connects or "bridges" together two ideas or thoughts in a radio program.

MUSIC, FILL - In radio, music used to fill time at the end of a radio program.

MUSIC, THEME - In radio, music that helps identify the subject or character of a radio program.

MWR - Morale, Welfare and Recreation. Unimportant source for information regarding recreation, intramural and youth programs.

NAMEPLATE - The name of a newspaper in large type at the top of the front page.

NAVSO 5724/1 - The Fleet Home Town News Release Form (Rev. 8-88). The only authorized form for all home town news releases.

NBS - Navy Broadcasting Service. Manages AFRTS outlets within the DON.

NEC - Navy Enlisted Classification. A four-digit number that indicates a special qualification earned by an individual.

NEGATIVE - A photographic image on film or paper in which light tones are rendered dark and dark tones appear light.

NEWS, SOCIAL - News that most often deals with the activities of officers and enlisted wives' clubs, the happenings of the teen-age set, weddings and local charity events.

NEWS, SPORTS - News that chronicles the activities of athletic teams, discusses upcoming games and details the accomplishments of sports figures.

NEWS, SPOT - News obtained on the scene of the event, hence fresh, live news. Usually used to refer to unexpected events.

NEWS ADVISORY - An abbreviated form of a standard Navy news release intended to get the news media to cover an event themselves.

NEWS CONFERENCE - A meeting between an official spokesperson and news correspondents conducted primarily to provide the correspondents with information necessary to report a news event accurately, particularly a fleet exercise, special event or VIP visit. Normally, a news conference is arranged only when the news is of such magnitude that it cannot adequately be disseminated through an official Navy news release.

NEWS PEG - The most significant or interesting fact in a story, usually featured in the first paragraph.

NEWS RELEASE - See RELEASE and RELEASE, STANDARD NAVY NEWS.

NEWSPAPER BROADSHEET - See NEWSPAPER, FULL-FORMAT.

NEWSPAPER, COMPACT - See NEWSPAPER, MAGAZINE-FORMAT.

NEWSPAPER, FULL-FORMAT - A newspaper that measures 16 or 17 inches wide and 21 to 22 inches deep (a full metropolitan daily-size newspaper).

NEWSPAPER, MAGAZINE-FORMAT - A newspaper about half the size of a tabloid newspaper. It measures 7 to 8 inches wide and 10 to 11 inches deep.

NEWSPAPER, TABLOID - A newspaper that measures 10 to 12 inches wide and 14 to 18 inches deep. It is about half the size of a full-format newspaper.

NMPS - Navy Motion Picture Service. Provides most Navy ships with first-run movies on 1/2-inch Beta videocassettes.

NOTICE - A directive of a one-time nature or one that contains information or action for a brief time only. A notice usually remains in effect for less than six months, but is not permitted to remain in effect for longer than one year.

OCCSTD - Occupational standard A task statement that describes a minimal professional requirement in a particular rate.

OFFSET LITHOGRAPHY - A printing process wherein ink is applied to paper not directly from type, but from a rubber roller that has taken the impression from a photographically produced plate.

ON CUE - An instruction in a video news release that tells the talent to look at the television monitor in the studio and wait for the scene described in the video column to appear before continuing.

ONE-SHOT - In television, a shot that includes one talent.

ORAL PUNCTUATION MARKS - In radio, a series of diagonal lines added to copy to tell the announcer when to breathe, without disrupting the natural flow, phrasing and importance of a sentence.

ORNAMENTS - Any of several printer's devices, such as stars (dingbats) and dots (bullets), used to add interest and beauty to a printing job.

OSCILLOSCOPE - In television, a device used to display electronic signals visually and to setup and test television equipment.

PAN - In television, a secondary camera movement in which the camera is moved horizontally on a stationary pedestal (derived from "panorama").

PAO - Public affairs officer. A commissioned officer (1650 designator) trained to interpret and implement the theories and practices of Navy public affairs policy at the command level. At some smaller installations, the PAO maybe an enlisted journalist or an enlisted person from another rating.

PAO, COLLATERAL-DUTY - A public affairs officer without the 1650 designator who has other assignments that are considered primary duties. In most cases, a collateral-duty PAO can devote only a minimal amount of time to public affairs work

PA REGS - Short title for U.S. Navy Public Affairs Policy and Regulations, SECNAVINST 5720.44A. PA Regs provides the PAO and his staff with basic policy and regulations to carry out the public affair's and internal relations programs of the DON.

PEDESTAL - (1) In television, a device on which a camera is mounted. (2) A secondary camera movement where the camera is either raised or lowered on its pedestal.

PHASING - In radio, an effect usually used to enhance a person's voice and which is achieved when two identical audio sources are played back at slightly different start times.

PHOTO CAPTION - See CUTLINE.

PHOTOELECTRIC TRANSDUCER - See PICKUP TUBE.

PHOTO-FLO - See WETTING AGENT.

PHOTOJOURNALISM - A means of communication where the main emphasis is predominantly achieved through photographs.

PICA - Printer's unit of measure; one-sixth of an inch or 12 points.

PICKUP TUBE - In television, a vacuum tube housed within a television camera that changes light into electrical energy. Also known as a photoelectric transducer.

PICTURE STORY - A planned, organized series of related pictures that tell a story.

PLATE - In offset lithography, the grained zinc or aluminum sheet that carries the image to be printed.

PLATEN - In typewriters and printers, the hard-rubber roller against which the individual letters or printer pins strike.

POINT - The unit of measurement in which type sizes are designated. One point is approximately one seventy-second of an inch; 12 points equal one pica.

POLAR PATTERN - Inradio and television, the shape of the area around a microphone where it picks up sounds with maximum fidelity and volume.

POSTPRODUCTION - In radio and television, the last stage of the production process that largely involves quality control checks and final adjustments to the finished program.

POT - Potentiometer. In radio and television, a knob or slider used to vary the sound volume of an input to the audio console.

PREPRODUCTION - In radio and television, the primary production stage in which a live or taped program is planned and coordinated

PRESREL - Naval communications short title for a Navy press (news) release transmitted to a designated command for appropriate distribution.

PRIMARY MOVEMENT - In television, movement in front of the camera, usually by the talent.

PRIVACY ACT, THE - A law that safeguards military and civilian government employees against the invasion of personal privacy and allows them to gain access to information about themselves.

PRODUCTION - In radio and television, the actual execution of a live or taped program.

PROJECTION PRINTING - In still photography, the process of making positive prints by projecting the negative image onto photosensitive paper.

PROJECTOR, CAROUSEL SLIDE - A visual communication medium used to project 35mm slides.

PROJECTOR, OPAQUE - A visual communication medium primarily used to project graphs, photo graphs and other visual aids that are too small to be seen but should be shown in their actual from.

PROJECTOR OVERHEAD TRANSPARENCY - A visual communication medium used to project the contents of a transparent overlay (text, illustrations or both).

PUBLIC AFFAIRS OFFICE - The office responsible for managing all command public affairs functions, such as public information, internal information and community relations.